Folge uns

Sei nicht schüchtern, melde dich. Wir lieben es interessante Leute zu treffen und neue Freunde zu finden.

How to Win an A+Product Award: 3 Insider Tips From the Editor

Now open for entries, the 2022 A+Product Awards presents an unparalleled opportunity for manufacturers and designers of building products, materials, furniture and lighting to get their most innovative creations in front of specifying architects. Every product entered will be reviewed by our highly influential jury of more than 200 architects, including representatives from BIG, Gensler, HDR, Foster + Partners, Perkins+Will, Rockwell Group, SOM and more. Submit before the Early Entry Deadline on May 13th:

Enter the A+Product Awards

For those looking to elevate their brand and get their most cutting-edge building products the recognition they deserve, the A+Product Awards is the ideal platform. But how can you maximize your chances of success when you enter? The following guide offers some insights into the entry process, including submission tips to help make the most of your submission.


1. Carefully consider your entry materials.

Here’s a list of everything you will need to submit to the A+Awards:

  • Product Name
  • Launch Date (month/year)
  • Product Description (300 word maximum)
  • Collaborators (Optional)
  • Select the Category – Click here for a description of all categories
  • Upload 1-12 Graphic Assets – max. 12 images and max. 1 video. (Images: 100MB max: jpeg, tiff or png file, single images only, no collages. Video: 2GB max:mp4, mpg or flv file)

Arguably the most important of these to consider is the Product Description and the Graphic Assets (images and/or video). Your product description should be concise yet persuasive in communicating to jurors the unique qualities of your product, setting it apart from your competitors. Beyond literal descriptions, use the Product Description box to explain why your product was the designed in the way that it was, and how this differentiates it from others in the same vertical.

In terms of visual materials, you can upload up to 12 files, so there is some scope for creativity here — alongside beautiful photography of your finished product, consider including the following to help the jurors understand the design and uses of your product:

  • Images of your product in the context of a built architectural project
  • Concept sketches of your product in development
  • A video of your product being made or in use within a building
  • An animation of your product’s various configurations (if it is transformable or modular)

All of these are eligible mediums, and we encourage you to submit whatever visual assets you feel best communicate your product’s strengths and unique qualities.

Portapivot 6530 by Portapivot, former A+Product Award Winner in the Windows & Doors category.

2. Enter multiple award categories.

The best way to maximize your chances of success in the program is to enter your product in multiple award categories. For 2022, the number of categories has been expanded to reflect the close relationship between product design and architecture. Here’s a quick run-down of the category groups:

New for 2022, the Best of the Year categories are dedicated to products that excel in a specialized area or architectural typology, leading the field in their classification. Submissions in these categories must be available to market by January 1, 2023 to qualify. Best of the Year includes categories in the following areas:

  • Residential Design
  • Commercial Design
  • Sustainable Design
  • Innovation
  • New Materials
  • Flexible Design
  • Architectural Design

Meanwhile, the Best in Product Type categories celebrate the world’s best products across every vertical, each of which are pivotal in creating amazing architecture and inspiring spaces. The product type categories include categories for building systems, façades, finishes, flooring, kitchen & bath, furnishings, lighting and openings. Submissions in these categories must be available to market by January 1, 2023 to qualify. Best in Product Type includes categories in the following areas:

  • Building Systems
  • Façades
  • Finishes
  • Flooring
  • Kitchen & Bath
  • Furnishings
  • Lighting
  • Openings

You can enter your products across many categories, and it is worthwhile entering both the “Best in Product Type” and “Best of the Year” categories to multiply your chances of success. If you are not sure which category to enter, you can email the awards team at productawards@architizer.com and we will recommend eligible categories for your product.

Dekton Industrial Collection by Cosentino Group, former A+Product Award Winner in the Interior Materials & Surfaces category.

3. Pay special attention to the judging criteria.

The best place to start when considering how to describe your products and present them visually for jurors is to read the A+Product Awards Judging Criteria. Your product undoubtedly looks good, functions well and improves the architecture or space in which it is placed, but it is vital your submission materials are able to communicate this in a concise manner for jurors. Take a read of the three key areas in which products will be judged:

Aesthetics

Aesthetics are the visible shape and materiality of the product. The jury will consider the product’s form, detailing, quality, etc. The product’s aesthetic should have a clear stance on its relationship to the architecture it inhabits and the users who will experience it. It isn’t enough to be sculptural; it should also be relevant for its function and end users. How much aesthetics are taken into consideration by jurors will vary depending on the category entered; for example, the aesthetics of a product submitted in the Decorative Lighting category may be more important than those for a product submitted in the Building Systems category.

Performance

Performance refers to achieving the often complex goals for which the product is intended. The jury will refer to the product’s description to better understand the criteria used in designing and developing the product and what it aims to serve. This includes innovations that utilize new materials, improve existing building practices, or address new needs. The criteria against which products are judged in terms of performance varies depending on the category entered; for example, a product entered for the Best Flexible Design Award will be judged according to its flexibility compared with other similar products within its vertical.

Impact

Impact refers to a product’s potential to change the way buildings are designed and built. Product designers and brands must embrace new technologies and shifting demands and trends in order to remain relevant. Products that work to improve existing materials and practices, and push technical and conceptual boundaries are considered impactful. Impact can be measured in a multitude of ways, including a product’s impact on the environment or on the construction industry itself, and high scores will be given to products that attempt to catalyze positive change. Both short-term, immediate impacts and long-term, potential impacts will be taken into consideration.


Once you have gathered your submission materials together, you can enter them immediately via the Enter the A+Product Awards. The Early Entry Deadline is May 13th, 2022. Good luck with your submissions, from all of us at Architizer — we can’t wait to share your products with architects and designers around the world!

Enter the A+Product Awards

Featured image: Sun – Light of Love by Foscarini, 2020 A+Product Awards Finalist in the Residential Lighting category.

The post How to Win an A+Product Award: 3 Insider Tips From the Editor appeared first on Journal.

BAUBIBLE TEST